Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Hybrid (minimum 50% in-office/field time per quarter)
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace experience
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of its Marketplace through effective marketing strategies. The ideal candidate will have extensive experience in B2B SaaS marketing, especially within partner ecosystems, and will contribute to strengthening the Workday platform by optimizing marketing initiatives

Job Summary

  • This role drives the marketing strategy for Workday Marketplace to increase customer discovery, adoption, and revenue impact within the partner ecosystem.
  • The successful candidate will own the entire marketing funnel from traffic generation through lead qualification and conversion into business opportunities.
  • Workday offers a flexible work approach requiring at least 50% time in-office or in the field while providing tools for long-term professional growth.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption of its Marketplace through effective marketing strategies. The ideal candidate will have extensive experience in B2B SaaS marketing, especially within partner ecosystems, and will contribute to strengthening the Workday platform by optimizing marketing initiatives.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or technology marketplace experience
  • Pipeline and revenue impact delivery
  • Digital and performance marketing expertise
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Co-marketing program development in cloud ecosystems
  • Strong storytelling and writing capabilities
  • Hands-on experimentation and conversion optimization
  • Experience with major tech marketplaces like AWS or Salesforce
  • Ability to translate technical solutions into value propositions

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within partner ecosystems or marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter