Director, Us Media Strategy

Bilbao HR

Cambridge, MA, United States
Base: $169,000.00-$269,000.00; bonus/equity: short...
Digital media disrupter
Omnichannel marketing strategy
Hcp and dtc/patient media
You will be accountable for leading the planning and implementation of all media and media partnerships in support of Biogen’s US teams

Job Summary

  • You will be accountable for leading the planning and implementation of all media and media partnerships in support of Biogen’s US teams.
  • This role includes accountability for media performance, the management of our Media AORs, and deep understanding of both TV and Digital Media for both HCP and Patients.
  • In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being.

Matching Summary

You will be accountable for leading the planning and implementation of all media and media partnerships in support of Biogen’s US teams.

Salary

Base: $169,000.00-$269,000.00; Bonus/Equity: Short term and long-term incentives, cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, Life insurances, Fitness & Wellness programs, Disability insurance, Paid vacation, Holidays, Personal Significance days, Sick time, Parental Leave, 401(k) with company match, ESPP, Tuition reimbursement

Skills & Requirements

Must-have

  • Digital media disrupter
  • Omnichannel marketing strategy
  • HCP and DTC/Patient media
  • Media AOR management
  • TV and Digital Media expertise
  • Media performance accountability

Nice-to-have

  • Intellectual curiosity and passion
  • Solutions-oriented mindset
  • Customer-centric approach
  • Agile work practices

Key Requirements

  • Minimum 10 years healthcare media experience
  • BA/BS required
  • Proven experience leading integrated media campaigns
  • Strong command of media performance metrics and identity resolution tools

Work Rights

Not specified

Tailored Resume

Cover Letter