Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% in-office or field time per quarter)
Strategic third party events and tradeshows
Lead generation and brand awareness
Event strategy frameworks
Workday is seeking a Director of Trade Shows & Third Party Events to lead strategic planning and execution of their third-party event programs. The ideal candidate should have over 12 years of experience in managing events and demonstrate strong leadership, resource planning, and communication skills

Job Summary

  • The team drives the strategic alignment, planning, and execution of Workday's third-party events and Sponsorships, ranging from large trade shows to smaller conferences.
  • The role's primary mission is to lead the team in driving lead generation and elevating brand awareness through key industry and persona third-party conferences.
  • Workday offers a comprehensive compensation package including base pay, bonus/equity, and benefits, with a flexible work approach combining in-person and remote collaboration.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead strategic planning and execution of their third-party event programs. The ideal candidate should have over 12 years of experience in managing events and demonstrate strong leadership, resource planning, and communication skills.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Lead generation and brand awareness
  • Event strategy frameworks
  • Marketing automation and CRM tools
  • Leveraging event analytics

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Influence and collaboration skills
  • Working in a matrixed environment

Key Requirements

  • Minimum 12+ years of experience
  • Ability to work with minimal supervision
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

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