Senior Category Trade Marketing Manager

Haleon

**
3+ years channel marketing experience
Category management expertise
Offline channel strategy design
** Haleon is seeking a Senior Category Trade Marketing Manager to drive brand strategies through a deep understanding of category management and shopper insights. The ideal candidate will possess significant experience in channel marketing within the healthcare or FMCG sectors and demonstrate strong analytical capabilities to adapt strategies based on market dynamics. **

Job Summary

  • The role involves formulating channel marketing goals and strategies based on deep understanding of category management and shopper insights.
  • Candidates will be responsible for designing offline 4P strategies including price, portfolio, place, and promotion to drive distribution and visibility.
  • Haleon is a purpose-driven company committed to delivering better everyday health with humanity through an inclusive culture.

Matching Summary

Match Score: 75

** Haleon is seeking a Senior Category Trade Marketing Manager to drive brand strategies through a deep understanding of category management and shopper insights. The ideal candidate will possess significant experience in channel marketing within the healthcare or FMCG sectors and demonstrate strong analytical capabilities to adapt strategies based on market dynamics. **

Skills & Requirements

Must-have

  • 3+ years Channel Marketing experience
  • Category management expertise
  • Offline channel strategy design
  • Retail sector operation knowledge
  • China market trading knowledge

Nice-to-have

  • Sales management experience preferred
  • Cross-departmental collaboration skills
  • Agile performance-focused culture fit

Key Requirements

  • University degree in Marketing or Business Administration
  • Minimum 3 years hands-on Channel Marketing experience
  • Experience in Healthcare or FMCG industry
  • Thorough understanding of trade marketing tools and processes

Work Rights

Not specified

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