Senior It Business Analyst – Web Analytics

NXP USA INC.

Guadalajara, , Mexico
On-site
Customer journey analytics
Campaign attribution
Personalization technologies
NXP USA INC. is seeking a Senior IT Business Analyst for their Global Sales and Marketing IT team in Guadalajara, Mexico. The ideal candidate will have substantial experience in web analytics and project management, particularly in customer journey technologies, to enhance the digital experience on nxp.com

Job Summary

  • Lead the transformation of web analytics and personalization technologies to enable personalized digital journeys that create new business and market share growth.
  • Manage IT web projects using Scaled Agile methodology in a fast-paced environment ensuring on-time and on-budget delivery.
  • Collaborate and partner with business and IT in defining, preparing and executing projects and change programs.

Matching Summary

Match Score: 85

NXP USA INC. is seeking a Senior IT Business Analyst for their Global Sales and Marketing IT team in Guadalajara, Mexico. The ideal candidate will have substantial experience in web analytics and project management, particularly in customer journey technologies, to enhance the digital experience on nxp.com.

Skills & Requirements

Must-have

  • Customer journey analytics
  • Campaign attribution
  • Personalization technologies
  • Scaled Agile methodology
  • Adobe Analytics
  • Adobe Test & Target
  • Adobe RT-CDP

Nice-to-have

  • Semiconductor industry knowledge
  • Global data privacy regulations

Key Requirements

  • 5+ years of experience in business analysis and IT project management
  • BS or MS degree in Computer Science or related technical discipline
  • Experience with Agile project management methodologies
  • Proficient in stakeholder interaction

Work Rights

Not specified

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