Senior Brand Manager

Haleon

Sri Lanka
Brand strategy development and execution
Achieve annual revenue and profitability targets
Manage a&p budgets efficiently
To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets

Job Summary

  • To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.
  • Build and sustain strong brand equity, image, and awareness for existing and new products.
  • We embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

Matching Summary

To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.

Skills & Requirements

Must-have

  • brand strategy development and execution
  • achieve annual revenue and profitability targets
  • manage A&P budgets efficiently
  • develop and implement brand marketing plans
  • identify shopper insights and develop activation programs
  • develop and execute innovation pipeline

Nice-to-have

  • deep human understanding and trusted science
  • agile, performance-focused culture
  • celebrate diversity in all forms
  • digital marketing and data-driven decision-making

Key Requirements

  • Bachelor’s degree in marketing or business management
  • +5 years of experience in FMCG brand management
  • Proven track record in developing strategic brand plans
  • Strong experience managing cross-functional teams
  • Exceptional communication and presentation skills
  • Solid understanding of FMCG market dynamics

Work Rights

Not specified

Tailored Resume

Cover Letter