The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries
Job Summary
The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries.
BSA is a liaison between the client’s marketing and business organizations and the Merkle design, development, and testing teams.
BSA works closely with Client’s marketing and IT stakeholders to elicit solution requirements in support of client’s business goals and the associated martech capabilities.
Matching Summary
The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries.
Skills & Requirements
Must-have
BRD / Business Requirements Document
FRD / Functional Requirements Document
Data Flow Diagram
Data Analysis
ETL
Data Management - SQL
Data Warehouse
Functional Testing
User Acceptance Testing
SDLC, Agile
Nice-to-have
Team Management
Analytical skills
Communication Fluency
Expressing thoughts
Presentation skills
Key Requirements
6+ years of technology implementation experience
6+ years’ experience documenting requirements
4+ years’ experience working with various methodologies including Agile
Knowledge of customer data integration and identity management concepts
Hands on experience with relational design concepts
Hands on experience with data analysis, complex data transformations