Digital content strategy and social media channels
The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives
Job Summary
The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives.
Engages in media relations by actively managing professional relationships with local and regional media and influencers that will benefit the hotel and company as a whole.
Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages and managing issues and crisis communications.
Matching Summary
The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives.
Skills & Requirements
Must-have
strategic integrated PR and social media
media relations and influencer management
digital content strategy and social media channels
reputation management and crisis communications
market trend analysis and competitor evaluation
Nice-to-have
proactive and creative identification
genuine heart and luxury experience
boutique atmosphere and urban oasis
strong sense of quality and creative mindset
Key Requirements
five to seven years’ experience in public relations
university degree in journalism or communications
proven relationships with media, community and business contacts