Digital analytics tools (e.g., google analytics, adobe analytics)
Tag management systems (e.g., google tag manager, adobe launch)
Data visualization tools (e.g., tableau, power bi)
Accenture Song accelerates growth and value for clients through sustained customer relevance, applying imagination, technology, and intelligence
Job Summary
Accenture Song accelerates growth and value for clients through sustained customer relevance, applying imagination, technology, and intelligence.
Key responsibilities include setting strategic vision for digital analytics, establishing measurement strategies, auditing tagging implementations, and analyzing website traffic to identify optimization opportunities.
The role offers competitive total rewards including salary, bonus, equity opportunities, and a wide range of health and wellbeing benefits, along with flexible work policies.
Matching Summary
Accenture Song accelerates growth and value for clients through sustained customer relevance, applying imagination, technology, and intelligence.
Skills & Requirements
Must-have
Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
Tag management systems (e.g., Google Tag Manager, Adobe Launch)
Data visualization tools (e.g., Tableau, Power BI)
Marketing mix modeling (MMM) projects
Website traffic and user engagement analysis
Digital campaign effectiveness measurement
Nice-to-have
Customer-centric vision of digital marketing
Thought leadership and innovation
Inclusion and diversity
Continuous improvement mindset
Key Requirements
Strong experience in digital analytics or similar role