Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels
Job Summary
Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels.
Design and execute test-and-learn strategies including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
Contribute to development of reusable analytics frameworks and measurement templates that scale across brands.
Matching Summary
Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels.
Skills & Requirements
Must-have
omnichannel engagement measurement frameworks
customer interaction data analysis
test-and-learn strategies execution
advanced analytics techniques application
Python or R programming expertise
Nice-to-have
elevate analytical capabilities
supportive culture
transforming patients' lives through science
Key Requirements
Bachelor’s degree in data science, Analytics, Statistics, Economics, or a related field
10+ years of hands-on experience in advanced analytics or data science
Deep understanding of HCP and patient omnichannel journeys
Strong expertise in attribution and impact measurement
Experience with test and learn frameworks for omnichannel tactics
Proficiency with Python or R for analytical modeling and data transformation
Experience with cloud-based analytics environments