Lead channel marketing strategy and calendar planning based on the category annual plan, setting clear marketing campaign targets and KPIs for maximized output
Job Summary
Lead channel marketing strategy and calendar planning based on the category annual plan, setting clear marketing campaign targets and KPIs for maximized output.
Work closely with channel teams to adopt new marketing trends and initiate shopper engagement approaches to enhance marketing agility and channel partnership.
Take ownership for continuous improvement of campaign investment efficiency and develop guidelines for judging ROI from media investment.
Matching Summary
Lead channel marketing strategy and calendar planning based on the category annual plan, setting clear marketing campaign targets and KPIs for maximized output.
Skills & Requirements
Must-have
channel marketing strategy
campaign target and KPI
shopper engagement approaches
paid media performance optimization
shopper decision journey improvement
Nice-to-have
positive self-motivated attitude
manage and influence stakeholders
health technology company mission
Key Requirements
Bachelor's / Master's Degree
Minimum 5 years e-commerce management experience
Familiar with e-commerce marketplace development
Consumer industry, domestic appliance or FMCG experience preferred