Dentsu B2B APAC is seeking an experienced Senior eCRM Specialist in Warsaw, Poland, to lead audience creation, data analysis, and quality assessments to support strategic planning and marketing automation. The ideal candidate will have a strong background in eCRM, campaign execution, and data-driven decision-making
Job Summary
Lead audience creation, data analysis, and quality assurance to support strategy and planning.
Independently configure and execute email, SMS, and push campaigns, ensuring technical quality and personalization.
Collaborate with creative, strategy, client service, technology, and data teams, and present results to clients.
Matching Summary
Match Score: 85
Dentsu B2B APAC is seeking an experienced Senior eCRM Specialist in Warsaw, Poland, to lead audience creation, data analysis, and quality assessments to support strategic planning and marketing automation. The ideal candidate will have a strong background in eCRM, campaign execution, and data-driven decision-making.
Skills & Requirements
Must-have
eCRM/marketing automation expertise
end-to-end campaign execution
segmentation and A/B testing
analytical thinking and data work
eCRM KPIs knowledge
client interaction experience
HTML/CSS basics
Nice-to-have
CDP experience
onsite personalization tools
data model understanding
BI tools experience
SQL basics
agency experience
Key Requirements
3-4 years of eCRM/marketing automation experience
Proficiency in at least one eCRM tool
Experience with campaign segmentation and A/B testing