Web Marketing Lead

Plaid

New York, United States
On-site
Web marketing leadership experience
Growth marketing strategy execution
Data-driven website optimization
The Web Marketing Lead will own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion

Job Summary

  • The Web Marketing Lead will own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion.
  • This role operates at the intersection of marketing, product, and data, treating the website as a dynamic, experiment-driven product.
  • The successful candidate will define strategy and drive execution to turn millions of visitors into product adoption, qualified pipeline, and revenue.

Matching Summary

The Web Marketing Lead will own and evolve plaid.com into a best-in-class growth engine spanning product discovery, education, and conversion.

Skills & Requirements

Must-have

  • Web marketing leadership experience
  • Growth marketing strategy execution
  • Data-driven website optimization
  • Organic search and SEO management
  • Cross-functional team collaboration

Nice-to-have

  • Hands-on CMS proficiency
  • Developer audience engagement
  • High-performing team building
  • Experiment-driven culture mindset

Key Requirements

  • Leadership experience in web marketing
  • Proven track record in growth marketing
  • Experience with developer-focused products

Work Rights

Not specified

Tailored Resume

Cover Letter