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Haleon is seeking an Innovation Manager to lead the development of its O2O (Online to Offline) business strategy, focusing on digital marketing and consumer behavior insights. The ideal candidate will possess extensive experience in digital marketing within the pharmaceutical retail sector and will be responsible for fostering brand innovation and enhancing consumer engagement.
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Job Summary
The role focuses on driving continuous innovation in the New Retail business by leveraging advanced digital marketing knowledge and consumer insights.
Responsibilities include analyzing instant retail trends, developing Omni-channel population operation methodologies, and supporting new product development for O2O channels.
Candidates must possess a bachelor's degree or higher and demonstrate proficiency in English as a working language alongside strong presentation skills.
Matching Summary
Match Score: 75
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Haleon is seeking an Innovation Manager to lead the development of its O2O (Online to Offline) business strategy, focusing on digital marketing and consumer behavior insights. The ideal candidate will possess extensive experience in digital marketing within the pharmaceutical retail sector and will be responsible for fostering brand innovation and enhancing consumer engagement.
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Skills & Requirements
Must-have
7+ years marketing experience
Digital marketing expertise
Consumer behavior analysis
O2O channel strategy
AI and DSP tools knowledge
Nice-to-have
Foreign pharmaceutical retail experience
Cross-functional collaboration skills
Data bank management capability
Brand iteration innovation
Key Requirements
Bachelor's degree or above
7+ years in market and digital marketing
English working language proficiency
Experience with foreign pharmaceutical retail preferred