Customer Strategy & Segmentation Lead (trưởng Nhóm Chiến Lược & Phân Khúc Khách Hàng)

Prudential Corporation Asia Ltd

Thành phố Hồ Chí Minh, Vietnam
On-site
Customer segmentation model
Data-driven insights
Cross-functional leadership
Prudential Corporation Asia Ltd is seeking a Customer Strategy & Segmentation Lead in Ho Chi Minh City, Vietnam, to develop and implement customer strategies that maximize retention and growth through data-driven insights. The ideal candidate will have extensive experience in customer strategy within the financial services sector and possess strong analytical and leadership skills

Job Summary

  • Define the enterprise-wide customer strategy that maximizes lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization.
  • Lead the development of the company’s customer strategy, aligning with overall business, brand, and distribution objectives.
  • Design and maintain a comprehensive customer segmentation model based on demographics, behavior, value, and needs.

Matching Summary

Match Score: 85

Prudential Corporation Asia Ltd is seeking a Customer Strategy & Segmentation Lead in Ho Chi Minh City, Vietnam, to develop and implement customer strategies that maximize retention and growth through data-driven insights. The ideal candidate will have extensive experience in customer strategy within the financial services sector and possess strong analytical and leadership skills.

Skills & Requirements

Must-have

  • customer segmentation model
  • data-driven insights
  • cross-functional leadership
  • customer lifetime value (CLV)
  • actionable strategies

Nice-to-have

  • digital and behavioral signals
  • customer-centricity at scale
  • embedding customer strategies

Key Requirements

  • 8-12 years of experience
  • Bachelor’s degree in related field
  • Life insurance or financial services experience

Work Rights

Not specified

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