Lead the strategic brand plan, annual operating plan development, innovation roadmap, and execution of commercial and consumer-facing initiatives for TX Whiskey
Job Summary
Lead the strategic brand plan, annual operating plan development, innovation roadmap, and execution of commercial and consumer-facing initiatives for TX Whiskey.
Act as day-to-day brand general manager, owning the Annual Operating Plan, consumer engagement and activation plans, brand P&L management, and A&P investment discipline.
You’ll join an inclusive, diverse, and globally connected organization where development and internal mobility are core to our talent philosophy.
Matching Summary
Lead the strategic brand plan, annual operating plan development, innovation roadmap, and execution of commercial and consumer-facing initiatives for TX Whiskey.
Salary
$130,680.00 to $163,350.00
Skills & Requirements
Must-have
Lead strategic brand plan development
Drive long-term profitable growth
Oversee cross-functional workstreams
Manage brand P&L
Develop and execute local market strategies
Lead market and brand-health analysis
Nice-to-have
Entrepreneurial mindset
Agile and resourceful problem-solving
Inspire teams with clear direction
Test-and-learn mindset
Passion for challenge
Key Requirements
7+ years of experience in brand management
Bachelor’s degree in Marketing, Business, or related field
Experience leading brand planning and commercial execution