Marketing and public relations program development
Hipaa and privacy regulation compliance
The primary purpose of this role is to develop and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release policies comply with current Privacy Rules and Regulations while maintaining resident confidentiality.
This position requires preparing a departmental operating budget and serving on various facility committees as directed by the Administrator.
Matching Summary
The primary purpose of this role is to develop and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
Marketing and public relations program development
HIPAA and privacy regulation compliance
Budget preparation and resource allocation
Community liaison and media relations
Nice-to-have
Creative support for resident activity programs
Strong interpersonal rapport building skills
Experience in emergency public relations management
Ability to foster a warm facility atmosphere
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in healthcare marketing/public relations