Manager, Performance Marketing (iga)

Universal Music Group

Santa Monica, US
Base: $70,304 - $110,000; bonus/equity: not specif...
On-site
Paid social, search, and programmatic channels
Manage media budgets
Audience segmentation and lifecycle marketing
Universal Music Group is seeking a Manager of Performance Marketing to drive direct-to-consumer (D2C) marketing efforts for its frontline roster. The role involves managing digital advertising campaigns, collaborating with cross-functional teams, and leveraging data analytics to optimize marketing strategies

Job Summary

  • This role will own always-on campaign strategy for frontline artist stores, driving traffic, conversions, and revenue through paid social, search, and programmatic channels.
  • You will manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts.
  • Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.

Matching Summary

Match Score: 85

Universal Music Group is seeking a Manager of Performance Marketing to drive direct-to-consumer (D2C) marketing efforts for its frontline roster. The role involves managing digital advertising campaigns, collaborating with cross-functional teams, and leveraging data analytics to optimize marketing strategies.

Salary

Base: $70,304 - $110,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, fertility coverage, wellbeing reimbursements, student loan repayment assistance, tuition reimbursement, 401(k) with immediate vesting, flexible PTO, winter break, company holidays, summer Fridays, parental leave

Skills & Requirements

Must-have

  • Paid social, search, and programmatic channels
  • Manage media budgets
  • Audience segmentation and lifecycle marketing
  • Executive-level revenue reports
  • Pixel implementation and data collection
  • Testing roadmaps for audience, creative, and bidding
  • Research media trends and innovations

Nice-to-have

  • Passionate music fan
  • Insight into music fandoms
  • Understanding of fan engagement online

Key Requirements

  • 3+ years of experience in performance marketing
  • Experience with Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
  • Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
  • Proficiency in Keynote, Word, Excel, PowerPoint, and Canva
  • Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo
  • Data-driven with strong analytical skills
  • Bachelor's degree in advertising, marketing, business administration, or communications preferred

Work Rights

Not specified

Tailored Resume

Cover Letter