Strong qualitative and quantitative analysis skills
Ability to translate data into compelling narratives
WPP (VML MAP) is seeking an Experience & Optimisation Consultant to join their team in Málaga, Spain. The role involves translating business challenges into actionable strategies through data analysis and storytelling, while collaborating with various functions to enhance client relationships
Job Summary
You will partner with clients to define structured approaches that deliver insights and optimization opportunities driving real impact.
The role involves presenting insights to stakeholders using visualization and storytelling to turn analysis into strategic recommendations.
You will work within a world-leading Centre of Excellence focused on helping brands become truly customer-centric through data and personalization.
Matching Summary
Match Score: 85
WPP (VML MAP) is seeking an Experience & Optimisation Consultant to join their team in Málaga, Spain. The role involves translating business challenges into actionable strategies through data analysis and storytelling, while collaborating with various functions to enhance client relationships.
Skills & Requirements
Must-have
4+ years experience in customer insight strategy
Strong qualitative and quantitative analysis skills
Ability to translate data into compelling narratives
Nice-to-have
Experience with A/B and multivariate testing
Familiarity with CRM marketing and loyalty programs
Background in customer segmentation strategy
Key Requirements
B.S. or B.A. required in marketing, statistics, psychology or related field
Advanced degree (M.A., M.S.) nice to have
Client-facing agency or consultancy experience preferred