Base: $134,700 - $207,600; bonus/equity: an incent...
Fully remote
Audience strategy expertise
Programmatic ecosystems
Media measurement frameworks
Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work
Job Summary
Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work.
Oversee the development and activation of Pronghorn-powered audiences across media, site, and CRM channels, ensuring alignment with marketing objectives and model recommendations.
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more.
Matching Summary
Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work.
Salary
Base: $134,700 - $207,600; Bonus/Equity: An incentive pay program offers payouts based on company performance, job level, and individual performance; Benefits: GM offers a variety of health and wellbeing benefit programs.
Skills & Requirements
Must-have
audience strategy expertise
programmatic ecosystems
media measurement frameworks
addressable audience delivery
first- and third-party data
Nice-to-have
AI and agentic tools
storytelling capabilities
cross-functional collaboration
Key Requirements
Bachelor's degree required
8+ years experience in media/audience/marketing analytics
4+ years direct people leadership experience
Deep expertise in audience segmentation, CDP, data onboarding
Comprehensive understanding of programmatic media ecosystem