Assistant Director, Digital Media

optometry.osu.edu

Columbus, OH, USA
Social media strategy development
Digital content planning
Audience engagement
The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media

Job Summary

  • The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media.
  • The Assistant Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives while ensuring alignment with broader marketing goals.
  • This role includes providing training and best-practice guidance to maintain a consistent voice and brand identity, as well as overseeing the Athletics Digital Media student intern program to offer mentorship and hands-on learning experiences.

Matching Summary

The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media.

Skills & Requirements

Must-have

  • social media strategy development
  • digital content planning
  • audience engagement
  • collaboration with marketing teams
  • data-informed content optimization
  • mentorship of student interns
  • availability for nights and weekends

Nice-to-have

  • experience in collegiate athletics
  • familiarity with social media analytics
  • knowledge of short-form video workflows
  • experience with emerging digital platforms
  • oversight of student staff

Key Requirements

  • Bachelor's degree or equivalent experience
  • 2-4 years relevant digital media experience
  • experience in social media strategy and content planning
  • strong communication and analytical skills
  • ability to manage multiple projects in fast-paced environment
  • availability to work nights, weekends, holidays

Work Rights

Not specified

Tailored Resume

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