This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints
Job Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
The Senior Connection Planning Manager will be performing as the leader of Fanta 2026 full year consumer & shopper engagement from E2E, including Fanta brand equity building in summer.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
Matching Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
Skills & Requirements
Must-have
Consumer & Shopper Connection Planning
Sparkling Flavors Brand Management
Digital and Social Trends Expertise
Cross-functional Team Collaboration
End-to-end Campaign Planning & Execution
Nice-to-have
Innovative Program Development
Growth Mindset and Agility
Inclusive and Empowered Culture
International Project Exposure
Key Requirements
At least 6 years Marketing, media, and leadership experience
Experience with connections, digital marketing, media strategy
Experience in consumer and shopper/commercial plans
Experience working with different external partners
Communicating, influence and negotiate across multiple stakeholders