Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Base: $195,000 usd - $292,400 usd; bonus/equity: e...
Hybrid (50% in-office/field engagement required quarterly)
Strategic third party events management
Lead generation and brand awareness
Event strategy and planning
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs, focusing on elevating brand awareness and generating leads. The ideal candidate will have extensive experience in managing events and a strong background in marketing analytics and collaboration. ###

Job Summary

  • This team drives the strategic alignment, planning, and execution of Workday's third-party events and Sponsorships, ranging from large trade shows to smaller conferences.
  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs, focusing on elevating brand awareness and generating leads. The ideal candidate will have extensive experience in managing events and a strong background in marketing analytics and collaboration. ###

Salary

Base: $195,000 USD - $292,400 USD; Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Strategic third party events management
  • Lead generation and brand awareness
  • Event strategy and planning
  • Budget management
  • Marketing automation and CRM tools
  • Event analytics and reporting

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Influence and collaboration skills

Key Requirements

  • Minimum 12+ years of experience
  • Ability to work with minimal supervision
  • Proven track record leveraging event analytics
  • Strong familiarity with Salesforce and Marketo

Work Rights

Not specified

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