Consumer Acquisition & Product Launch Lead (ai Product)

Hire Digital

San Francisco, United States
On-site
0→1 product launch experience
Paid and organic growth strategy
Cac, roas, cpa optimization
This role involves owning the top-of-funnel strategy and execution for a new AI-powered consumer product in the US market

Job Summary

  • This role involves owning the top-of-funnel strategy and execution for a new AI-powered consumer product in the US market.
  • The successful candidate will build and optimize campaigns across paid channels like Meta, Google, and TikTok while managing influencer partnerships.
  • You will be responsible for driving efficient growth economics by managing CAC, ROAS, and LTV targets to scale user acquisition.

Matching Summary

This role involves owning the top-of-funnel strategy and execution for a new AI-powered consumer product in the US market.

Skills & Requirements

Must-have

  • 0→1 product launch experience
  • Paid and organic growth strategy
  • CAC, ROAS, CPA optimization
  • Meta Google TikTok channel management
  • Influencer partnership development

Nice-to-have

  • AI consumer product background
  • Startup environment adaptability
  • Data-driven decision making
  • Creative problem solving skills

Key Requirements

  • Proven experience launching 0→1 B2C products
  • Strong analytical mindset with data-driven decision skills
  • Hands-on experience optimizing conversion funnels

Work Rights

Not specified

Tailored Resume

Cover Letter