Product Marketing Manager* Alpina (weiße Farben)

Caparol

Rhein-Main-Gebiet, Germany
Market research and competitor analysis
Portfolio and customer development analysis
Internal and external interface management
The role involves conducting market research and analyzing competitor activities to identify opportunities within the white paint portfolio

Job Summary

  • The role involves conducting market research and analyzing competitor activities to identify opportunities within the white paint portfolio.
  • Candidates will develop complete product concepts and manage their market launch across point of sale and online channels.
  • This position offers a hybrid work model allowing for home office and mobile work up to 9 days per month within Germany.

Matching Summary

The role involves conducting market research and analyzing competitor activities to identify opportunities within the white paint portfolio.

Skills & Requirements

Must-have

  • Market research and competitor analysis
  • Portfolio and customer development analysis
  • Internal and external interface management
  • New product concept development
  • Marketing plan implementation and KPI tracking

Nice-to-have

  • Trade marketing knowledge
  • Strong motivation and leadership skills
  • Fluent in German and English
  • Experience with ERP/PIM systems like SAP
  • Proficiency in MS Office Excel and PowerPoint

Key Requirements

  • Completed degree in Marketing or Business Administration
  • Minimum 3 years experience in Marketing or Product Management
  • Experience in brand goods companies preferred
  • Negotiation skills in German and English

Work Rights

Not specified

Tailored Resume

Cover Letter