Director Of Commercial Strategy & Marketing (welo)

Cogeco Inc

Columbus, OH, US
10-15+ years marketing leadership experience
Scaling digital-first brands in us market
Deep understanding of cac/ltv optimization
The role involves defining the U.S. commercial growth strategy and building a scalable growth engine for a new generation digital telco

Job Summary

  • The role involves defining the U.S. commercial growth strategy and building a scalable growth engine for a new generation digital telco.
  • You will lead a squad of 8-10 experts to experiment with new acquisition levers and optimize customer journeys for conversion.
  • The company seeks a leader who thrives in a start-up vibe, embraces accountability, and can build a category-challenging brand from the ground up.

Matching Summary

The role involves defining the U.S. commercial growth strategy and building a scalable growth engine for a new generation digital telco.

Skills & Requirements

Must-have

  • 10-15+ years marketing leadership experience
  • Scaling digital-first brands in US market
  • Deep understanding of CAC/LTV optimization
  • Experience with modern acquisition funnels
  • Proficiency in marketing technology stacks

Nice-to-have

  • Telecom or connectivity industry background
  • Familiarity with AI transforming marketing workflows
  • Strong storytelling and communication skills
  • Experience leading multidisciplinary squads
  • Passion for customer-centric thinking

Key Requirements

  • Bachelor's or Master's degree in communication/marketing
  • 10-15+ years in marketing or commercial leadership roles
  • Proven track record scaling a digital-first business
  • Experience launching or scaling in the U.S. market

Work Rights

Not specified

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