Brand Manager Digital (m/f/x)

Century Center

Munich, Germany
Great compensation pyckage; pension scheme include...
Not specified
3-5 years brand management experience
Pharmaceutical or healthcare industry background
Multi-channel marketing strategy development
Century Center is seeking a Brand Manager Digital to lead marketing strategies for their flu and travel vaccine portfolio. The role focuses on data-driven marketing, digital innovation, and cross-functional collaboration to enhance customer engagement and support public health initiatives

Job Summary

  • You will play a pivotal role in shaping the success of the flu and travel vaccine portfolio through data-driven strategies.
  • The position requires optimizing the customer journey and leveraging CRM data to enhance sales conversations and follow-ups.
  • Candidates will champion digital adoption within the field force while ensuring strict compliance with industry regulations.

Matching Summary

Match Score: 85

Century Center is seeking a Brand Manager Digital to lead marketing strategies for their flu and travel vaccine portfolio. The role focuses on data-driven marketing, digital innovation, and cross-functional collaboration to enhance customer engagement and support public health initiatives.

Salary

Great compensation package; Pension scheme included; Flexible working arrangements available

Skills & Requirements

Must-have

  • 3-5 years brand management experience
  • Pharmaceutical or healthcare industry background
  • Multi-channel marketing strategy development
  • CRM system and data-driven engagement expertise
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Digital-first mindset and innovation passion
  • Experience with field force digital adoption
  • Strong analytical and continuous improvement skills
  • Knowledge of HWG and AMG compliance regulations

Key Requirements

  • University degree in Business, Science, IT, or related field
  • 3–5 years of experience in brand management or digital marketing
  • Experience collaborating with cross-functional teams and influencing stakeholders

Work Rights

Not specified

Tailored Resume

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