This role involves leading the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent
Job Summary
This role involves leading the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
You will translate deep customer insights into impactful go-to-market activities that increase acquisition, consideration, engagement, and share of wallet.
The position requires managing agency partners and cross-functional squads to ensure campaigns are executed with discipline and aligned with brand strategy.
Matching Summary
This role involves leading the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
Skills & Requirements
Must-have
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder management
Agency partner management
Performance tracking and ROI optimization
Nice-to-have
Technology and financial services experience
Creative problem-solving mindset
Strong verbal and written communication skills
Continuous improvement focus
Can-do attitude in fast-paced environment
Key Requirements
At least 5 years' experience in marketing generalist or communications role
Experience with project management and analytical frameworks
Ability to demonstrate ROI/ROMI from campaign metrics