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Chlworks is seeking a Brand Manager Digital (m/f/x) in Munich, responsible for developing and executing marketing strategies for their vaccine portfolio. The role emphasizes data-driven decision-making, cross-functional collaboration, and digital innovation to enhance customer engagement and overall brand impact.
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Job Summary
You will design and execute data‑driven, multi‑channel marketing strategies that deliver relevant, high‑quality content to healthcare professionals and key stakeholders.
You will act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence.
CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness.
Matching Summary
Match Score: 75
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Chlworks is seeking a Brand Manager Digital (m/f/x) in Munich, responsible for developing and executing marketing strategies for their vaccine portfolio. The role emphasizes data-driven decision-making, cross-functional collaboration, and digital innovation to enhance customer engagement and overall brand impact.
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Skills & Requirements
Must-have
data-driven multi-channel marketing strategies
optimize customer journey
digital and innovation ambassador
cross-functional collaboration
CRM systems and marketing automation
compliance with regulations
Nice-to-have
passion for innovation and analytics
continuous learning mindset
curiosity and empathy
forward-thinking mindset
Key Requirements
University degree in Business, Science, IT, or related field
3–5 years of experience in brand management or digital marketing
Experience in pharmaceutical/healthcare industry
Strong knowledge of multi-channel marketing, CRM, data-driven engagement
Experience collaborating with cross-functional teams