Sbm/bm（shaping）-rin-上海

Vacancyz

Shanghai, China
Not specified
Customer insights and research
Develop brand and execution plans
Monitor and measure plan implementation
This job posting is for a position at AstraZeneca in Shanghai, focusing on shaping brand strategies through customer insights and market analysis. The role involves developing brand plans, executing marketing strategies, and supporting sales teams in achieving their objectives

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and identifying key issues.
  • Supports sales team objectives through product training, developing brand campaigns, presenting market strategy, and evaluating promotional material effectiveness.
  • AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds.

Matching Summary

Match Score: 85

This job posting is for a position at AstraZeneca in Shanghai, focusing on shaping brand strategies through customer insights and market analysis. The role involves developing brand plans, executing marketing strategies, and supporting sales teams in achieving their objectives.

Skills & Requirements

Must-have

  • customer insights and research
  • develop brand and execution plans
  • monitor and measure plan implementation
  • support sales team objectives
  • product and therapy area knowledge

Nice-to-have

  • build and maintain global network
  • embrace diversity and equality
  • frequent sales team interaction
  • attend conferences and KOL interaction

Key Requirements

  • Requires deep understanding of customer insights
  • Requires development of brand plans
  • Requires monitoring of BEP implementation
  • Requires sales team support
  • Requires deep product knowledge

Work Rights

Not specified

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