Director Of Sales, Private Events

Pechanga Arena San Diego

San Diego, California, US
Base: $80,000 - $110,000; bonus/equity: not specif...
Cultivate new private event business
Maintain current client base
Recruit, train, and mentor sales team
The Director of Sales, Private Events will focus on cultivating new private event business for the Del Mar Fairgrounds and Racetrack, in addition to maintaining current client base and ensuring client satisfaction

Job Summary

  • The Director of Sales, Private Events will focus on cultivating new private event business for the Del Mar Fairgrounds and Racetrack, in addition to maintaining current client base and ensuring client satisfaction.
  • This position is responsible for developing yearly event sales goals, as well as managing the P&L for private events.
  • Ensures excellence in guest satisfaction through effective training of staff, commitment to a “Do Whatever It Takes” attitude and a hands-on, lead by example management style.

Matching Summary

The Director of Sales, Private Events will focus on cultivating new private event business for the Del Mar Fairgrounds and Racetrack, in addition to maintaining current client base and ensuring client satisfaction.

Salary

Base: $80,000 - $110,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • cultivate new private event business
  • maintain current client base
  • recruit, train, and mentor sales team
  • build strong community partnerships
  • maximize private event revenue
  • develop yearly event sales goals
  • manage P&L for private events
  • cold calling and in-person prospecting
  • revenue forecasts and profit/loss reports
  • conduct market analysis and devise strategies
  • develop new accounts, maintain existing accounts
  • implement sales strategies to achieve revenue goals
  • manage business on the books successfully
  • work pipeline of Inquiries, Prospects, Tentative and Definite bookings
  • close sales by prospecting and developing relationships
  • analyze needs and opportunities
  • develop effective proposals
  • negotiate terms
  • document activity and follow up
  • ensure excellence in guest satisfaction
  • work with local Key Influencers

Nice-to-have

  • passion for sales
  • team leadership
  • excellent communication skills
  • client-focused mentality
  • strong work ethic
  • ability to balance a large number of tasks
  • entrepreneurial spirit
  • innovative and forward thinking

Key Requirements

  • Minimum 7+ years current sales experience
  • 3+ years current B2C sales team management experience
  • Bachelor’s degree or equivalent combination of education and experience
  • Extensive experience in event sales & hospitality
  • Working knowledge of local and regional markets, venue operations, and special events industries
  • Strong strategic and consultative selling skills
  • Expertise in financial analysis and planning, budgeting, and marketing
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously
  • Strong interpersonal skills
  • Professional verbal and written communication skills
  • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
  • Strong computer skills, particularly with Excel, Word, and CRM Applications
  • Specific vision abilities required: close vision and distance vision
  • Ability to work extended hours on evenings, weekends, and holidays
  • Ability to walk or otherwise move about frequently for several hours
  • 25% travel is required, locally and nationally

Work Rights

Not specified

Tailored Resume

Cover Letter