Senior Group Ka Manager

Haleon

Not specified
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Mastery of douyin emkt tools and traffic logic
Haleon is seeking a Senior Group Ka Manager to develop and execute content and paid media strategies for their Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have a strong background in brand social marketing, particularly in e-commerce, alongside excellent analytical and leadership skills

Job Summary

  • The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
  • Candidates must possess a strong background in brand social marketing or Douyin e-commerce with a preference for managing budgets around 500 million RMB.
  • Haleon offers an inclusive culture driven by a purpose to deliver better everyday health with humanity through its Win as One strategy.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager to develop and execute content and paid media strategies for their Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have a strong background in brand social marketing, particularly in e-commerce, alongside excellent analytical and leadership skills.

Skills & Requirements

Must-have

  • 5+ years brand social marketing experience
  • Douyin e-commerce business management expertise
  • Mastery of Douyin EMKT tools and traffic logic
  • Proven track record with 500 million RMB budget
  • Strong data analysis and ROI optimization skills

Nice-to-have

  • Strategic vision with operational detail focus
  • High sensitivity to content trends and aesthetics
  • Experience in fast-paced high-pressure environments
  • Ability to influence cross-functional teams constructively

Key Requirements

  • Bachelor's degree or above
  • 5+ years of relevant experience
  • Management of 500 million RMB budget preferred

Work Rights

Not specified

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