Email Strategy Manager

Workday

Hybrid (at least 50% in-office or field interactions quarterly)
Email channel planning and execution
Cross-functional marketing alignment
Campaign goal definition
Workday is seeking an Email Strategy Manager to join their Digital Marketing team, focusing on enhancing email marketing initiatives. The role involves strategic oversight, cross-functional collaboration, and content alignment to support marketing campaigns effectively

Job Summary

  • This role will sit in the Digital Marketing org under the newly formed Email Strategy team, overseeing regional support for how email can best support marketing efforts.
  • Supports end-to-end planning in partnership with cross-functional marketing teams, guiding teams through email frameworks and related work streams, and overseeing email campaign launches.
  • Aligns all marketing functions to drive a unified GTM plan and coordinated execution, serving as the regional central point of contact for campaign priorities, resources, and executional alignment.

Matching Summary

Match Score: 85

Workday is seeking an Email Strategy Manager to join their Digital Marketing team, focusing on enhancing email marketing initiatives. The role involves strategic oversight, cross-functional collaboration, and content alignment to support marketing campaigns effectively.

Skills & Requirements

Must-have

  • Email channel planning and execution
  • Cross-functional marketing alignment
  • Campaign goal definition
  • Content and messaging governance
  • Email channel performance accountability

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Empathy and shared enthusiasm

Key Requirements

  • 4+ years of email-channel experience
  • Knowledge of Workday business priorities
  • Ability to communicate effectively
  • Ability to establish prioritization frameworks
  • Strong cross-functional collaboration skills

Work Rights

Not specified

Tailored Resume

Cover Letter