Senior Manager, Consumer Insights

CIBC Capital Markets

Toronto, ON, Canada
Competitive salary; incentive pyy; banking benefit...
Hybrid
Brand health tracking
Creative testing and measurement
Consumer behavior analysis
The Senior Manager will lead insights across Brand and Product Marketing portfolios with a focus on brand health and creative effectiveness

Job Summary

  • The Senior Manager will lead insights across Brand and Product Marketing portfolios with a focus on brand health and creative effectiveness.
  • Candidates must have at least 7-10 years of experience working with senior management and at least 5 years in a research supplier role.
  • CIBC offers a competitive salary, incentive pay, banking benefits, a defined benefit pension plan, and a hybrid work arrangement.

Matching Summary

The Senior Manager will lead insights across Brand and Product Marketing portfolios with a focus on brand health and creative effectiveness.

Salary

Competitive salary; Incentive pay; Banking benefits and pension plan

Skills & Requirements

Must-have

  • Brand Health Tracking
  • Creative Testing and Measurement
  • Consumer Behavior Analysis
  • Strategic Insight Generation
  • Project Management Skills

Nice-to-have

  • Strong Intellectual Curiosity
  • Proactive Mindset
  • Effective Storytelling
  • Matrix Environment Collaboration
  • Agile Environment Experience

Key Requirements

  • 7-10 years practical job experience
  • 5 years experience at research supplier
  • Expertise in advertising and brand health measurement
  • Legal eligibility to work in Canada

Work Rights

Must be legally eligible to work in Canada

Tailored Resume

Cover Letter