Growth & Performance Marketing Lead

INNERWORK CIRCLE PTE. LTD.

Islandwide, Singapore
5-8 years performance marketing experience
Meta ads google ads linkedin ads expertise
Full-funnel optimization and cac management
The role involves building a world-class demand generation engine to drive audience growth and program enrollment for InnerWork Circle

Job Summary

  • The role involves building a world-class demand generation engine to drive audience growth and program enrollment for InnerWork Circle.
  • You will own the full performance marketing ecosystem from media strategy and campaign execution to funnel optimization and revenue contribution.
  • Success is measured by key metrics including MQLs, SQLs, ROAS, and the LTV:CAC ratio while working directly with the founder.

Matching Summary

Match Score: 85

The role involves building a world-class demand generation engine to drive audience growth and program enrollment for InnerWork Circle.

Skills & Requirements

Must-have

  • 5-8 years performance marketing experience
  • Meta Ads Google Ads LinkedIn Ads expertise
  • Full-funnel optimization and CAC management
  • Paid media budget allocation and scaling
  • A/B testing and creative strategy execution

Nice-to-have

  • Experience in premium services or coaching
  • Background in direct response marketing
  • Familiarity with CRM and attribution tools
  • High-ticket lead generation funnel experience
  • Entrepreneurial problem-solving mindset

Key Requirements

  • 5–8 years of experience in performance marketing
  • Proven track record of scaling paid acquisition programs
  • Deep expertise across analytics platforms and attribution

Work Rights

Not specified

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