Lead global performance marketing strategy and execution across Paid Social, SEM, and Programmatic to drive measurable commercial outcomes
Job Summary
Lead global performance marketing strategy and execution across Paid Social, SEM, and Programmatic to drive measurable commercial outcomes.
Build global frameworks for media planning, measurement, testing, and optimisation, and strengthen reporting and attribution linking media performance to commercial outcomes.
Develop and activate retargeting and customer journey optimisation approaches, and own and evolve the marketing tech stack, championing automation/AI.
Matching Summary
Lead global performance marketing strategy and execution across Paid Social, SEM, and Programmatic to drive measurable commercial outcomes.
Skills & Requirements
Must-have
Global performance marketing strategy
Paid Social, SEM, Programmatic
Marketing technology stack
Measurement, reporting, attribution (GA4/Looker)
Customer journey optimisation
Platform partnerships (Google, Meta)
Nice-to-have
Human-centred design
Data-led optimisation
AI and automation
Key Requirements
Experienced digital performance marketing leader
Deep expertise in Google Ads/SA360, GA4, Google Tag Manager
Experience leading teams in PPC, Display/Programmatic, performance social
Experience in eCommerce or customer-facing digital environments