Phi - Lead- Social Media

Prudential Assurance UK

Mumbai, India
5 years social media management experience
Linkedin instagram youtube facebook expertise
Paid social advertising campaign optimization
The role involves managing and growing brand presence across LinkedIn, Instagram, YouTube, and Facebook while deploying platform-specific strategies

Job Summary

  • The role involves managing and growing brand presence across LinkedIn, Instagram, YouTube, and Facebook while deploying platform-specific strategies.
  • Candidates will conceptualize influencer-led campaigns and user-generated content to drive reach and engagement in a greenfield health insurance venture.
  • The position requires building an organization-wide AI ecosystem including conversational AI for chat and web journeys.

Matching Summary

The role involves managing and growing brand presence across LinkedIn, Instagram, YouTube, and Facebook while deploying platform-specific strategies.

Skills & Requirements

Must-have

  • 5 years social media management experience
  • LinkedIn Instagram YouTube Facebook expertise
  • Paid social advertising campaign optimization
  • Sprinkler Meta Business Suite Hootsuite proficiency
  • Strong copywriting and visual storytelling skills

Nice-to-have

  • Passion for consumer behaviour and culture
  • Willingness to be hands-on with details
  • Ability to work independently on multiple initiatives
  • Experience setting up capabilities from scratch
  • Collaborative team player mindset

Key Requirements

  • Master's degree in marketing or Communications
  • Minimum of 5 years as social media manager
  • Expertise in paid social advertising tools

Work Rights

Not specified

Tailored Resume

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