Marketing Automation Strategist

Aristocrat Interactive

$81,200 - $150,800 py; not specified; health, dent...
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Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
** Aristocrat Interactive is seeking a Marketing Automation Strategist to enhance customer engagement and drive revenue for the Massachusetts Lottery's iLottery program. The ideal candidate will have extensive experience in marketing automation, strong analytical skills, and proficiency in using platforms like Bloomreach Engagement. **

Job Summary

  • This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
  • You’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization.
  • This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

Match Score: 75

** Aristocrat Interactive is seeking a Marketing Automation Strategist to enhance customer engagement and drive revenue for the Massachusetts Lottery's iLottery program. The ideal candidate will have extensive experience in marketing automation, strong analytical skills, and proficiency in using platforms like Bloomreach Engagement. **

Salary

$81,200 - $150,800 per year; Not specified; Health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching

Skills & Requirements

Must-have

  • Marketing automation platform experience
  • Lifecycle marketing strategy
  • Behavioral targeting
  • Campaign experimentation
  • Predictive modeling
  • Jinja templating logic

Nice-to-have

  • Innovation and collaboration culture
  • Data-driven customer journeys
  • Proactive and self-directed
  • Cross-functional team player

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations
  • Proven hands-on experience with Bloomreach Engagement or similar platform
  • Demonstrated experience owning lifecycle or CRM performance metrics
  • Proficiency with Bloomreach features
  • Strong analytical skills
  • Excellent communication and collaboration skills
  • Highly organized and diligent

Work Rights

Authorized to work in the US

Tailored Resume

Cover Letter