The Influencer & Content Strategy Senior Manager is responsible for developing and executing data-driven influencer and content marketing strategies
Job Summary
The Influencer & Content Strategy Senior Manager is responsible for developing and executing data-driven influencer and content marketing strategies.
This role involves leading strategic planning, creative direction, and cross-functional collaboration to solve brand challenges and achieve campaign objectives.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Matching Summary
The Influencer & Content Strategy Senior Manager is responsible for developing and executing data-driven influencer and content marketing strategies.
Skills & Requirements
Must-have
influencer marketing strategy
content marketing strategy
social media trends
digital culture knowledge
data-driven insights
Nice-to-have
pioneering agentic marketing platform
AI-driven media operating unit
transformational growth
creative personalization at scale
cultivating trust
Key Requirements
5+ years experience in Content Marketing, Social or Influencer Marketing
Proven experience leading Strategic Planning Marketing projects
Hands-on understanding of campaign execution
Master in Vietnamese (speaking & writing)
Excellent English (speaking, presenting & writing)