Regional Brand Manager Europe, Specialty Care, Rheumatology & Gastroenterology
IQVIA
Fully remote
Brand lead for specialty care brands
Develop integrated brand plans
Translate insights into positioning
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment
Job Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives.
Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment.
Matching Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
Skills & Requirements
Must-have
Brand lead for specialty care brands
Develop integrated brand plans
Translate insights into positioning
Lead multi-channel marketing initiatives
Ensure compliant brand storytelling
Manage brand-level budgets and forecasts
Nice-to-have
Experience in immunology or gastroenterology
Exposure to multi-country brand roles
Omnichannel marketing experience
Strong commercial judgement
Ability to balance strategy and execution
Key Requirements
Pharmaceutical brand or product management experience
Experience leading individual brands
Strong strategic thinking and execution capability
Experience in matrix and multi-stakeholder environments
Strong analytical and commercial mindset
Excellent communication and stakeholder management skills