Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

Lexington, KY, US
Base: $80,000-$125,000 annually; bonus/equity: not...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
The role leads marketing strategies for up to 25 Lithia auto dealerships with a focus on driving quality traffic and enhancing customer loyalty

Job Summary

  • The role leads marketing strategies for up to 25 Lithia auto dealerships with a focus on driving quality traffic and enhancing customer loyalty.
  • Candidates will leverage data analytics and internal reporting tools like the Customer Ecosystem Scorecard to tailor marketing approaches that drive measurable retention.
  • The company offers best-in-class benefits including competitive pay ranging from $80,000 to $125,000, medical plans, 401(k), and vehicle purchase discounts.

Matching Summary

The role leads marketing strategies for up to 25 Lithia auto dealerships with a focus on driving quality traffic and enhancing customer loyalty.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401(k), Employee Stock Purchase Plan

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in Microsoft Office Suite
  • Data analysis for ROI evaluation

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Ability to travel up to 45% of the time
  • Experience fostering OEM relationships
  • Passion for modernizing transportation solutions

Key Requirements

  • Bachelor's degree required
  • 18 years or older
  • High school graduate or equivalent

Work Rights

Not specified

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