Marketing Automation Strategist

Aristocrat Interactive

Massachusetts, USA
$81,200 - $150,800 py; not specified; health, dent...
Hybrid
Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program

Job Summary

  • This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
  • Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
  • This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.

Salary

$81,200 - $150,800 per year; Not specified; Health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching

Skills & Requirements

Must-have

  • Marketing automation platform experience
  • Lifecycle marketing strategy
  • Behavioral targeting
  • Campaign experimentation
  • Predictive modeling
  • Jinja templating logic

Nice-to-have

  • Innovation and collaboration culture
  • Data-driven customer journeys
  • Cross-functional team structure
  • Proactive and self-directed

Key Requirements

  • 5+ years of experience
  • Bachelor’s degree in Marketing, Business, Communications
  • Bloomreach Engagement or similar platform experience
  • Must be authorized to work in the job posting location

Work Rights

Not specified

Tailored Resume

Cover Letter