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The Director of Brand Management for Hydration & Costa RTD at Coca-Cola in Shanghai will spearhead the growth initiatives for the brand portfolio, translating corporate ambitions into actionable marketing strategies. This position requires extensive experience in consumer marketing and collaboration with cross-functional teams to enhance brand equity and market performance.
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Job Summary
This role leads the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU.
The selected candidate must be based in Shanghai as this is not a fully remote position.
Employees gain access to global learning platforms, coaching, and mentoring as part of the Leadership & Development process.
Matching Summary
Match Score: 75
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The Director of Brand Management for Hydration & Costa RTD at Coca-Cola in Shanghai will spearhead the growth initiatives for the brand portfolio, translating corporate ambitions into actionable marketing strategies. This position requires extensive experience in consumer marketing and collaboration with cross-functional teams to enhance brand equity and market performance.
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Skills & Requirements
Must-have
10 years general marketing experience
Global brand management background
Consumer marketing and innovation expertise
Strategic visioning and problem solving
Fluent verbal and written English
Nice-to-have
Consumer empathy and curiosity
Cross-functional partnership skills
Innovative and open minded approach
Ability to build trust across geographies
Key Requirements
Bachelor's degree preferred in Business/Commerce with Marketing Major
At least 10 years of general marketing and sales experience
Proven track record leading complex projects with multiple stakeholders