Director Of Digital Experience And Marketing

Ferris State University

Big Rapids, Michigan, United States
Base: $95,000 - $100,000; bonus/equity: not specif...
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Content management system oversight
Website design and development experience
Html javascript css proficiency
** Ferris State University is seeking a Director of Digital Experience and Marketing to oversee the university's website and digital presence, ensuring usability, accessibility, and engaging content. The role involves managing a team, collaborating with various departments, and utilizing analytics to enhance digital marketing strategies. **

Job Summary

  • The Director will oversee the conceptualization, design, and maintenance of the Ferris State University website presence to support academic and administrative objectives.
  • This role requires managing digital advertising campaigns, social media platforms, and the Ferris360 campus portal to optimize user experience for students and faculty.
  • The position offers a comprehensive benefits package including health care and vacation time with a salary range of $95,000 to $100,000.

Matching Summary

Match Score: 75

** Ferris State University is seeking a Director of Digital Experience and Marketing to oversee the university's website and digital presence, ensuring usability, accessibility, and engaging content. The role involves managing a team, collaborating with various departments, and utilizing analytics to enhance digital marketing strategies. **

Salary

Base: $95,000 - $100,000; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package (health care, vacation, etc.)

Skills & Requirements

Must-have

  • Content Management System oversight
  • Website design and development experience
  • HTML JavaScript CSS proficiency
  • Google Analytics and SEO expertise
  • Team leadership and staff supervision
  • Web accessibility compliance WCAG 2.0

Nice-to-have

  • Higher education marketing background
  • Emerging web trend knowledge
  • Digital advertising creation skills
  • Social media performance analysis
  • Accessibility document creation training

Key Requirements

  • Bachelor's degree required
  • Minimum three years website development experience
  • Three years of website management experience
  • Demonstrated team management work experience
  • Knowledge of HTML, JavaScript, CSS, and W3C standards

Work Rights

Not specified

Tailored Resume

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