The DTC Marketing Manager is responsible for building and scaling the European business by delivering consistent double digit topline growth through insight-driven marketing
Job Summary
The DTC Marketing Manager is responsible for building and scaling the European business by delivering consistent double digit topline growth through insight-driven marketing.
This role leads integrated marketing programs across brand campaigns, digital channels, social media, and consumer engagement to drive funnel progression and support strategic targets.
The position requires close collaboration with global teams, sales, legal, medical, and external agencies to ensure compliance and optimized marketing execution.
Matching Summary
The DTC Marketing Manager is responsible for building and scaling the European business by delivering consistent double digit topline growth through insight-driven marketing.
Skills & Requirements
Must-have
Direct-to-consumer marketing strategy
Digital and social media marketing
Performance marketing and analytics
Cross-channel campaign management
Agency management and collaboration
Compliance with legal and regulatory requirements
Nice-to-have
Customer-centric mindset
Project management and organizational skills
Experience with Veeva approval workflows
Ability to influence senior stakeholders
Cross-cultural collaboration
Community engagement and advocacy programs
Key Requirements
Bachelor's degree required; Master's preferred
Experience in consumer marketing within med tech or diabetes sectors
Significant travel within EU required
Experience managing agencies and non-profit organizations
Strong strategic thinking and communication skills