Director, Analytics & Data Science

Craft Education

Salt Lake City, UT, United States
Base: $163,200.00 - $293,800.00; bonus/equity: eli...
Full-time regular (40 hours per week)
Marketing data analytics expertise
Leadership of analytics teams
Advanced predictive modeling skills
Craft Education is seeking a Director of Analytics & Data Science to lead a team that supports data-driven decision-making for marketing, enrollment, and outreach efforts. The ideal candidate will have extensive experience in analytics and data science, strong leadership skills, and a passion for improving educational access

Job Summary

  • The Director of Outreach Analytics leads a team that supports the data and analysis needs of WGU’s Marketing, Enrollment, and Regional Operations teams, including Strategic Partnerships.
  • This role plays a key part in shaping the experience of future WGU students - from raising awareness of our mission to helping them choose the right path and complete their enrollment.
  • This is a full-time, regular position eligible for bonuses and comprehensive benefits including medical, dental, vision, retirement plans, flexible paid time off, and parental leave.

Matching Summary

Match Score: 85

Craft Education is seeking a Director of Analytics & Data Science to lead a team that supports data-driven decision-making for marketing, enrollment, and outreach efforts. The ideal candidate will have extensive experience in analytics and data science, strong leadership skills, and a passion for improving educational access.

Salary

Base: $163,200.00 - $293,800.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, retirement, paid time off, parental leave

Skills & Requirements

Must-have

  • Marketing data analytics expertise
  • Leadership of analytics teams
  • Advanced predictive modeling skills
  • Experience with BI platforms like Tableau
  • Data integration and dashboard development
  • Stakeholder engagement and communication
  • Project management skills

Nice-to-have

  • Knowledge of higher education challenges
  • Certified Scrum Product Owner (CSPO)
  • Agile Certified Practitioner (PMI-ACP)
  • Pragmatic Product Management
  • Fostering innovative analytics culture
  • Mentorship and talent development

Key Requirements

  • Master’s Degree in relevant field
  • 10+ years in data analytics or related field
  • 5+ years in leadership role
  • 3+ years managing managers
  • Experience with web analytics and CRM tools
  • Proven team management and mentoring
  • Experience leading change initiatives

Work Rights

Not specified

Tailored Resume

Cover Letter