Director, Consumer And Shopper Insights And Portfolio Management, Pakistan
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Lahore, Pakistan
Consumer and shopper understanding
Human sciences and foresights
Shopper sciences for conversion
The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI
Job Summary
The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI.
Own the art & science of local consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys.
Success looks like clear, focused, human-centred marketing choices that maximizes ROI and nuanced/granular analytics that enables local intimacy.
Matching Summary
The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI.