Director, Powerade/ Hydration, Brazil

The Coca-Cola Company

Sao Paulo, Brazil
**
Category strategy and growth
Commercial acumen and enterprise influence
Consumer and shopper led strategy
** The Coca-Cola Company is seeking a Director for Powerade/Hydration in Brazil to lead category growth strategies across frontline markets. The ideal candidate should have extensive experience in brand and category marketing within the FMCG sector, strong commercial acumen, and the ability to influence stakeholders. **

Job Summary

  • Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.
  • Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives.
  • We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

Matching Summary

Match Score: 75

** The Coca-Cola Company is seeking a Director for Powerade/Hydration in Brazil to lead category growth strategies across frontline markets. The ideal candidate should have extensive experience in brand and category marketing within the FMCG sector, strong commercial acumen, and the ability to influence stakeholders. **

Skills & Requirements

Must-have

  • category strategy and growth
  • commercial acumen and enterprise influence
  • consumer and shopper led strategy
  • omnichannel execution
  • integrated marketing strategies

Nice-to-have

  • growth mindset and continuous learning
  • curious, empowered, inclusive, and agile

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 10-12+ years of FMCG/CPG experience
  • Proven multi-market category/brand strategy leadership
  • Ability to influence senior stakeholders

Work Rights

Not specified

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