Principal Product Marketing Manager, Engagement

Adobe

San Francisco, United States
Us base: $145,400 -- $261,150; california base: $1...
Drive engagement strategy for priority capabilities
Define feature introduction and reinforcement
Build repeatable engagement playbooks
This role translates product innovation into clear customer value by defining how key features are positioned, introduced, and reinforced across the lifecycle

Job Summary

  • This role translates product innovation into clear customer value by defining how key features are positioned, introduced, and reinforced across the lifecycle.
  • Partnering closely with Product and Design, this individual will influence how priority capabilities are introduced within the product itself, defining feature-level onboarding, in-product education, and discovery moments.
  • Success in this role means delivering measurable gains in activation and sustained usage.

Matching Summary

This role translates product innovation into clear customer value by defining how key features are positioned, introduced, and reinforced across the lifecycle.

Salary

US Base: $145,400 -- $261,150; California Base: $180,300 - $261,150; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Drive engagement strategy for priority capabilities
  • Define feature introduction and reinforcement
  • Build repeatable engagement playbooks
  • Optimize in-product discovery and activation
  • Use behavioral insights and adoption data
  • Align cross-functional stakeholders
  • Deliver measurable improvements in adoption and usage

Nice-to-have

  • Customer-first thinker
  • Collaborative and proactive approach
  • Sense of humor

Key Requirements

  • 10+ years in Product Marketing, Engagement, or related field
  • Direct experience improving activation and feature adoption
  • Strong partnership experience with Product Managers and Designers
  • Comfort working hands-on with product analytics
  • Ability to independently own outcomes and drive execution

Work Rights

Not specified

Tailored Resume

Cover Letter