The role involves leading the marketing platform team to build go-to-market strategies and data intelligence capabilities including audience segmentation
Job Summary
The role involves leading the marketing platform team to build go-to-market strategies and data intelligence capabilities including audience segmentation.
Candidates must leverage heavy data analysis and querying to understand audience growth business plans and map data to Key Performance Indicators.
Samsung Electronics America is committed to employing a diverse workforce and creating a global team where everyone belongs.
Matching Summary
The role involves leading the marketing platform team to build go-to-market strategies and data intelligence capabilities including audience segmentation.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
SQL and Python experience
Big Data processing frameworks
Marketing and data science platforms
Audience segmentation strategy
Customer Data Management campaigns
Nice-to-have
Agile test-learn-scale processes
Inclusive culture and diverse workforce
Cross-device marketing expertise
Key Requirements
Master's degree in CS or related field with 5 years experience
Bachelor's degree with 7 years progressive post-baccalaureate experience
Five years of experience with SQL and Python
Three years of experience with DMPs and big data frameworks
Two years of experience integrating external platforms like Liveramp